PR Strategy and Implementation. Ad hoc Marketing support.
February 2010 to present
Results Factory Associates undertook a Strategic PR Review for Words&Pictures Education with recommendations on PR objectives, measurement, process, approach and target media.
As a result Words&Pictures are now approaching their PR with a strategic focus on positioning their Education division as experts in communicating with young people 11-19 years old.
The ongoing remit is to support Words&Pictures Education with their PR, identifying and pitching editorial opportunities, writing and distributing press releases, building and refining an in-house media database as well as regular liaison with journalists.
Marketing and PR Support to individual schools
On an ad hoc basis support any of Words&Pictures Education’s schools or other organisations with their PR or other Marketing requirements.
Since appointment in April, coverage has been achieved for the first time in the Education sections of key press.
Feature Press coverage has also been achieved on behalf of individual schools within their local community media.
Leah Newby, Head of Education.
Susie has transformed our approach to PR
. Working closely with our management board Susie helped us develop a strategic PR plan which would deliver results.
Within 3 months - Susie has gained us more strategic PR coverage than we'd achieved in the previous 3 years
. Susie understands our business, our long term vision and knows our clients inside out. Hiring Susie will absolutely deliver return on investment - as she doesn't waste a minute. I really enjoy working with Susie.” June 2, 2010
Head of Marketing, CVS Business Rates Specialists, Manchester
Askham Bryan College
Leeds Art Gallery